Atlanta Paving & Concrete Construction, Inc. began operations in 1996 and since then, seen tremendous growth and expansion. To reflect this growth and strengthen their brand story, they wanted to establish cohesive branding elements and update their online presence.
Chatterbox partnered with the APCC team to strategically develop a new set of Brand Standards that was reflective of their industry and could be used throughout all marketing and sales pieces to create a cohesive brand story and maximize brand recognition in all settings. Chatterbox developed two different concept directions for the new APCC logo: one as a “logo refresh” and one as a completely new design. Because of the established history and brand recognition in their industry, APCC chose the logo refresh option. Chatterbox also captured professional images of services “in action” during an on-site photoshoot to be used on the new website, social media, and marketing collateral. These new branding elements were then used to help build and design the new APCC website and brochure.
BRAND STYLE GUIDE
WEBSITE DESIGN & DEVELOPMENT
PHOTOGRAPHY: ON-SITE SHOOT
BROCHURE: GRAPHIC DESIGN & PRINTING