CASE STUDY
THE CHALLENGE

Because of the success and growth of Anchor South Marina Management, they were quickly acquiring new properties in their portfolio of resorts and marinas.  As new properties became part of Anchor South, they needed to have an established set of brand standards for the new properties to adhere to as well as new logos for each new property that maintained their current branding and created a cohesive set of logos that appeared as a “family”.

THE CB SOLUTION

Because of the established relationship with Anchor South and first-hand experience at each of the properties in the South East, Chatterbox was able to capture the personality of each new and existing property in the Anchor South “family” to design a strategic set of brand standards as well as individual property logos that reflected not only each property’s uniqueness, but also the overall branding of Anchor South. Chatterbox partnered with each property to execute the new brand standards though all necessary marketing and communications pieces.

KEY DELIVERABLES

LOGO DESIGN
BRAND STANDARDS & STYLE GUIDE
BRAND STANDARD EXECUTION
PHOTOGRAPHY & AERIAL VIDEOGRAPHY
MERCHANDISE DESIGN