color-guideYou may not realize it, but the colors that surround us every day have a powerful impact not only on the way we feel towards something, but also on the decisions we make.  In business, understanding the use of colors gives you an invaluable tool against competitors and allows customers to recognize your company through your “signature” look.  Certain colors create different emotions allowing consumers to respond accordingly.

For instance, what do you associate the color red with?  Energy?  Power?  Coca-Cola uses red to stimulate these emotions and create a bold and vibrant identity.  How about yellow?  This color evokes feelings of happiness, optimism, and friendliness, while also being able to attract consumer attention.  Think of McDonald’s and their old slogan, “We love to see you smile.” Those famous yellow arches and this slogan combine to create a symbol of familiar friendliness.  Not only do colors affect the emotions of customers, it becomes representation of the company’s brand, so even when company names are not visible, consumers can still recognize the company.  At The Chatterbox Agency, we are passionate about our brand and love our customers!  The colors pink and orange signify who we are, while also conveying our enthusiasm for marketing.

Whether it is a company or individual’s branding, colors are a great way to communicate your own ideas to others.  According to sources, people make subconscious judgments about a person, environment, or product within 90 seconds, and up to 90% of that assessment is based on color alone!  When defining your brand identity, remember to use colors that communicate who you are and how you want to distinguish yourself!

Sources: 3 Ways to Juice Your Marketing Results Using Color & Color Meanings in Business   Image Source: The Science of Colors in Marketing