Daisy: One Smart Cookie!

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Daisy: One Smart Cookie!

Girl Scout troup LOWIn honor of Women’s History Month, we would like to shine a spotlight on Juliette Gordon Low, as well as the success of the Girl Scouts (not to mention their delicious cookies). Daisy, as her loved ones called her, was a bright, artistic, and athletic individual. On March 12, 1912 in Savannah, Georgia she used her skills and talents to give 18 girls the opportunity to develop mentally, physically, and spiritually. On this day, the Girl Scouts were born.

About 5 years later, the first Girl Scout cookie, similar to a sugar cookie, was sold as a fundraiser. Around 1933, the Girl Scouts were selling cookies to increase the marketing skills of local troops – 48 per box! Now doesn’t that sound like a little slice of heaven?! As you can imagine, they soon needed to bake these delicious cookies commercially to satisfy the growing demand.

Like any organization, The Girl Scouts wanted to take the next step in marketing their products by strengthening their brand even further. As a result they added six new flavors, including their famous Thin Mint and Shortbread cookies! People soon found that it was even more difficult to resists these charming girls after they redesigned the boxes to display all the Girl Scouts’ good deeds. This strategy not only attracted people’s sweet tooth, but their hearts as well.

These spirited girls are not just selling cookies to earn a badge. They are learning goal setting, decision making, money management, people skills, and business ethics, also known as “The 5 Skills.” Juliette Gordon Low created an organization that not only provides girls the opportunity to explore and have fun, but also gives them the tools they need to succeed in the future.

A huge Chatterbox cheers to the Girl Scouts whose marketing genius has stood the test of time! We hold our glasses of milk high to you today (as we nibble a Thin Mint or two)!

 

Sources: The Five Skills, How the Girl Scouts Built..., Low Biography

 

 

 

 

By | 2017-05-31T15:28:04+00:00 March 26th, 2014|Branding, Communications, Marketing|0 Comments